Isolate Netlify, Firebase and Helper functions + Import from absolute paths

helpers/templating.js

@@ -0,0 +1,7 @@
+export default function parseTemplateString(string, variables) {
+  if (!variables || !string) {
+    return string
+  }
+  const searchTerm = /<<([^>]*)>>/g // "<<myVariable>>"
+  return decodeURI(string).replace(searchTerm, (match, p1) => variables[p1] || "")
+}